Brief on Business Establishment

›› Company Inception Background

In 1985 Mr.Ramakant Malu, Mr.Omprakash Malu and Mr.Pramod Malu were builded a concrete base for Samruddhi Group. During initial stage, these founder membershad entered in Chemical & plastic manufacturing fields with its marketing network. During 1993, after successful entry in agricultural field marketing, they entered in Manufacturing of Chemical & plastic. Having long experience in institutional marketing, they had started in manufacturing of Milk Crates and captured the different potential areas, like Maharashtra, Karnataka, Andhra Pradesh, Goa & Gujarat. With this success, company has confidence to sell different products in other segments like consumables.

Focusing towards agricultural and implements, In 1999, Mr. Ramakant Malu, personally surveyed and invented the new product, such as "Construction Ghamela" which was successfully replaced 60% area of "Iron Ghamela" which had brought its miracle in the history of Ghamela. With this success, company has launched many agricultural application Ghamelas in different shapes, sizes, colours. While launching these types of Ghamelas, Company parallel was invented a new system of marketing, which serves the rural customer directly and benefited to enter the rural marketing and successfully changed the scenario of the market. The system it self called as "RRLMS" which basically focused on agricultural service rendered to the rural customer, without hurdle and thus company got feed-back for new area of requirement and due to which we were able to make research in many areas of agricultural and which helped us to motivate for a new products development and record sales achievement. As the products are maintained with high quality, lightweight, easy to handle, multi-colour, sturdy, un-breakable, which are made them popular in very short span of time. Thus the company has achieved sharp growth in sales in 2001 and onwards. Looking towards this success, company started aggressive working in different States and establishing market network rigorously with new products range.

Though all above criteria run successfully because of major contribution through teamwork. In Samruddhi group, regular review meetings, new experiments, policies, implementation with team spirit, results sharply and positively in the market. The area where the finance is most important factor, which has been taken due care by the young dynamic Director Mr. Pramod N. Malu which helps financial regulations, cost reduction, credits and other areas helped the group for its smooth working in day-to-day affairs.

›› Mission

Samruddhi Industries Ltd is a professional managed organization of Samruddhi Group. We hereby would like to introduce ourselves as custom Plastic product makers specializing in agricultural, house hold articles, established in 1995. The main mission of the company is to improve its products and services to satisfy the needs of its internal & external Customers & Suppliers better and better and will deliver to them on time and every time defect free domestic & industrial plastic products.

›› Legal Structure

Since our business has been launched, its trade under the name of SAMRUDDHI INDUSTRIES LTD instituted. Company registered under companies Act 1956. Incorporation Certificate No. NO.11-68458 Date: 8th September 1992.

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Our Strength

›› New Product

In the year 1999, Mr. Ramakant Malu personally invented the new product Ghamela and successfully launched in the market and other range of products, which got ground success in the market. It features lightweight, easy to handle, multi-Colour, sturdy, and unbreakable.

›› Product Use

SAMRUDDHI "Ghamela" useful for Milk producer. At present Iron Ghamela is Headache due to rusting and rusted Ghamelas are not advisable for Cattle feed. We have introduced this plastic Ghamela looking towards Cattle health, Labour Efficiency & Long Life. Though it is little bit costlier, but performance-wise, it is helpful for a better working condition. It has three times more life than traditional iron Ghamelas. Looking towards problems of farmers and general public of lifting a bucket company has produced totally new concept and new design buckets, which are becoming popular day by day.

›› Quality pickup of the product

Samruddhi Group's main aim is to make quality product with good after-sales-service to the end-use. Ghamela has been well accepted by many customers & construction segments.

›› Innovation

Company has been innovating totally new concepts and new designs of plastic products. Innovating new marketing policies and competitive tactics by which company is showing good marketing track record. The company has developed better formula or composition of raw material to increase the strength of the product thereby increasing the life span, say more than 10 years as against 2 to 3 years of the products generally available in the market.

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Market & Competition

There are few competitors in the market for milk pouch crate in nearby area. However, at present there is no major competition for Company's product called Ghamela, which is largely used by every growing construction and agriculture fields. Therefore the demand for the products use to always exceed the supply. The Company has penetrated in the markets available in other states like Karnataka, Goa, Andhra Pradesh, Madhya Pradesh, Punjab, Rajasthan, Kerala, Hariyana, and Delhi by taking advantage of patent quality product. Wide use of company's various products by farmers, builders, nurseries; house hold is spreading all over on account of sturdiness of the products and increased life span.

›› Popularity

Dealer ResponseThe Company has appointed more than 500 dealers in different States to support infrastructural like mobile, two wheelers, four wheelers, computers owned by dealers and also provided by company. Company also wants to distribute computer to the dealers to achieve the sales and operate modern technique for fast communication and process ability. Company provides time-to-time marketing support to improve the sales and application in different areas of marketing. As products are lightweight, colour full and longer life, customer faith itself proves by purchasing new products introduced by the company more and more. This attracts the company to launch new products as per requirement and the customer will accept such products.

›› Commanding Premium

As company use best management Practices, we have confidence to control this network very effectively. There are several companies who were engaged in plastics, but Samruddhi offers infrastructure support, marketing support, Customer care and quality consistency by keeping right product, right person & right place. We are confident this will give us competitive edge and thus business will get succeed.

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